Ultra Intense Journey
“is a journey in a bottle”
With this mission, we start our Ultra Intense fragrance journey and took with us recognized Influencers of refined taste, to officially present our newest line of softeners – Gold and Lux. Their fragrance components have already won the hearts of customers, and the secret of their long-lasting fragrance was discovered by Nadia Geyken, perfumer of the famous Givaudan house. This is the reason why we chose them to create the fragrance of this Ultra Intense line, and next to us, they were developed fragrances for the most famous perfume houses – Dior, Gucci and Armani.
In order to show you the entire process of creation, the production opened its doors and the team that monitors the process took all the guests through the factory. Each stage of production was shown, and the recognizable floral scents quickly spread through the air and took over the senses of our guests. Our liquid program category manager, Dijana Marić, explained how we tested hundreds of samples, talked to consumers across the region, until we found one that fit. Because perfume is the most important ingredient that makes the softener special and different.
After the production, there was a short lecture where the main speech was given by Mrs. Geyken. “When we talk about fabric softeners, we like to make something that’s comfortable and gives a sense of security and comfort. That’s one of the attributes a perfume should have to match a product like Violet’s fabric softener,” said Nadia and added, “Often the clothes we’ve washed we don’t wear it immediately the next day, that’s why we use molecules that are very large and heavy, which we know we won’t lose in the washing process.”
The same enthusiasm was shared by our guests who are behind well-known social media profiles and say that the fragrance of these softeners bring them back to the great times they fondly remember, and they also create new memories by wearing clothes that smell like Gold or Lux.
Violeta Ultra Intense fabric softeners represent a revolution in her laundry. They radiate refinement and elegance just like the city of light they come from. In addition to the most beautiful smell, their smart formula allows for easier ironing, protects against stretching and gives your clothes a long-lasting fragrance that lasts up to 20 weeks. Enchanting Gold or sensual Lux Ultra Intense fabric softener will become your personal fragrance, soft and velvety, created to evoke memories of your favorite moments.
